Post by account_disabled on Mar 6, 2024 20:21:19 GMT -8
Every time a company acquires new contacts through specific lead generation strategies , its main objective is to be able to transform the latter into actual customers and, over time, into loyal consumers. The reason is simple and, as we have already explained in an old article of ours , it consists in the remuneration that a long-lasting relationship built with one's target is able to guarantee to the reference company. When this happens, i.e. the brand and the consumer begin to form a bond based on loyalty, we start talking about retention . What does it mean? Let's see in the next paragraphs what is meant by this term and what the solutions are for carrying out an effective retention marketing strategy.
Retention in marketing: meaning and types Hong Kong Telegram Number Data The term retention literally translates from English into " maintenance " or " preservation " and, used in marketing, indicates the ability of companies to keep people linked to the brand over time . In this case we are talking about individuals in general, as the expression can take on a double meaning depending on the type of reference target. In particular, we will talk about customer retention if the relationship referred to is that between company and buyer ; while it will be about employee retention if the relationship of trust that has been created is that between the organization and its employees. In the first case, therefore, "conservation" will consist in the brand's ability to form a bond based on loyalty with its target customers , which leads the latter to repeat their purchases over time and to become spokespersons for the company's values, as well as the positive experience lived.
In the event of employee retention, however, "retention" will depend on the organization's ability to manage, in the long term, its employees and satisfy them in terms of professional and personal growth. This will promote employee loyalty and encourage them to become the main ambassadors of the brand as an employer. (To learn more about the topic, read our dedicated article). Although this last type of retention is an interesting topic to discuss, here we will focus more on the bond of trust that is established between the company and the final consumer. In the next paragraphs we will see why this strategy is so important and what the best performing marketing solutions are for retaining customers. Retention: why is it so important? As can be understood from the previous paragraphs, the implementation of a retention marketing strategy within a company business project can generate significant advantages.
Retention in marketing: meaning and types Hong Kong Telegram Number Data The term retention literally translates from English into " maintenance " or " preservation " and, used in marketing, indicates the ability of companies to keep people linked to the brand over time . In this case we are talking about individuals in general, as the expression can take on a double meaning depending on the type of reference target. In particular, we will talk about customer retention if the relationship referred to is that between company and buyer ; while it will be about employee retention if the relationship of trust that has been created is that between the organization and its employees. In the first case, therefore, "conservation" will consist in the brand's ability to form a bond based on loyalty with its target customers , which leads the latter to repeat their purchases over time and to become spokespersons for the company's values, as well as the positive experience lived.
In the event of employee retention, however, "retention" will depend on the organization's ability to manage, in the long term, its employees and satisfy them in terms of professional and personal growth. This will promote employee loyalty and encourage them to become the main ambassadors of the brand as an employer. (To learn more about the topic, read our dedicated article). Although this last type of retention is an interesting topic to discuss, here we will focus more on the bond of trust that is established between the company and the final consumer. In the next paragraphs we will see why this strategy is so important and what the best performing marketing solutions are for retaining customers. Retention: why is it so important? As can be understood from the previous paragraphs, the implementation of a retention marketing strategy within a company business project can generate significant advantages.