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Post by account_disabled on Feb 12, 2024 2:35:22 GMT -8
I hope to convince you of two things: First, this change is happening. Secondly, we are the winners in this world. There are some confident statements above, but the past few years have also seen some introspection and crises of confidence. Over the years, we've invested a lot of time and effort into understanding where marketing is heading and taking advantage of these shifts. Duncan and I initially thought web computing was going to be a big thing and then initially Botswana Email List started our company with the backing of a simple app we built to help small business owners take advantage of the self-publishing revolution. Photo by Zwickhill Photography As we shift to focus more on search channel dominance, we begin to try to understand what actions Google might take. We've written a lot about this over the years, but we were discussing impacts like pandas, penguins, and hummingbirds years before they actually happened. Pandas and penguins set out to make our vision a reality. We are more effective search marketers than ever because search infrastructure, And try to structure it the way you search. But something was still wrong. Powerful content is becoming more and more effective. However, the greatest examples of content we see at search conferences are not built by agencies. Brands have a growing advantage in search. Yet the best brand builders aren’t agencies. For a long time we've been talking about not being a verb. You don't need a website. Good ranking is a result, not an activity. It's like fame. Famous is not a verb. You don't make someone famous.
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